Bold Craft Marketing Will See You at Tech Connect Live – the Tech Event of the Year!

We are absolutely delighted to announce that the Bold Craft Marketing Team will  be exhibiting at TechConnect Live – 13th September 2022 in the RDS, Dublin, showcasing Social Jam, Ireland’s only User Generated Content (UGC) Management Platform. This tech summit is our very first chance to introduce Social Jam, live and in-person to the Irish […]

LOVE, BEAUTY AND PLANET 

Love Beauty and Planet find, curate, and display UGC on various market websites.   The local teams use Social Jam to curate consumer content from various social media channels, publishing the most engaging pieces to a gallery embedded on the site.   Direct Upload In Q1 2020, the LBP Netherlands launched its campaign ‘Small Acts of Love’ […]

THE VEGETARIAN BUTCHER 

Unilever’s plant-based food brand, The Vegetarian Butcher, harnesses the influential power of their customers’ images posted to social media. The Vegetarian Butcher team publish a blend of brand created and user-generated content to their Dutch, UK, and Spanish websites (with Germany and Belgium due to go live Q1 2021).  These visual galleries inspire consumers by […]

INTERNAL COMMS

Marks and Spencer used UGC to power digital signage around their newly refurbished head office in Euston, London. This is just one of potentially many ways the team intend to use UGC in the coming months. By using Social Jam to discover consumer-generated content on social media, the brand is able to develop their understanding […]

DIGITAL DISPLAY

In 2019, UGC was used to power the digital screens at the interactive Heineken Experience brewery in Amsterdam. Using the Social Jam Display feature on screens within the venue Heineken Experience has been able to highlight and emphasize the cherished moments shared on social media by previous happy visitors.   Results 2,039 Average posts per […]

SHOPPABLE CONTENT

Camper recognised the importance of adding social proof to their eCommerce store. The global Footwear brand uses UGC on their product pages in 6 different markets, matching products with product related user-generated content.  By endorsing product purchases with relatable UGC, Camper are encouraging consumers to continue down the purchase pathway.  As well as fulfilling the […]

REGRAMMING CONTENT

Cornetto have used UGC for several years to engage their consumers on social channels and build a library of high quality images and videos that help keep Cornetto visible all year round. Using UGC, the brand uses hashtags to collect and review the images, videos and comments made by consumers on social media. The brand […]

‘HANDRAISER’ FIRST-PARTY CONTENT

Dove has taken action with UGC, Getty Images and Girlgaze to create Project #ShowUs – a project designed to change beauty stereotypes. Project #ShowUs invites individuals in 15 different markets to upload their image and story directly to campaign websites via a UGC powered form.  The resulting content and PII lets Dove identify individuals whose […]

ADVERTISING & ROI – HOW DOES YOUR DIGITAL CHANNEL MIX STACK UP IN 2022?

How are you spending your advertising budget in 2022? Which channel or partnership brings you the best ROI? According to the Digital 2022 report, 2021 global social media advertising spend was at (USD) $154B and almost an entire third (33.1%) of the total global digital ad spend came from social media. With global advertising spend expected to […]

IS YOUTUBE GAINING ON TIKTOK IN THE SHORTS VIDEO RACE?

Youtube has the highest reach with 2.53B surpassing Meta itself according to the Digital 2022 report. The video giant also says it is “gaining on TikTok in the short-video race” with more than 1.5 billion people watching YouTube Shorts every month.  In our experience Youtube is one of the most underrated platforms being used by Marketers today, it […]