Here is an example of Love Beauty and Planet actively discovering, selecting, and showcasing user-generated content across various online marketplaces.

Direct Upload

In 2020,  the LBP Netherlands launched its campaign ‘Small Acts of Love’ which uses the UGC gallery to inspire others to directly upload their stories and images. The resulting content appears in the dashboard from where it can be curated and then published to marketing channels. Within the first 3 days, the brand had collected over 400 direct submissions, ready for display on the campaign page.

Campaign Results

31,000+ Pieces of campaign-related UGC collected from social media

400+ Directly uploaded campaign story submissions within the first 3 days

URL: Love, Beauty and Planet, Netherlands