The wait is over, LinkedIn has finally launched LinkedIn Business Manager as part of their a new approach to B2B marketing, making B2B all that it can be.
What does this mean for us marketers? You will be able to:
- View and manage teams, ad accounts, pages, and business partners from the central dashboard.
- Easier management and control of admin tasks such as permissions and billing.
- The ability to share and update Matched Audiences across ad accounts.
Check out this LinkedIn Business Manager video for an overview of the dashboard.