INSIGHTS

6 Ecommerce Trends that will rule in 2022
The way we shop is changing at a rapid pace, helped largely due to the huge developments in the world of ecommerce. A few short

COMMUNITY PLATFORM
Drive organic growth by building and nurturing a community of brand advocates. In an age where the consumer wants it real, how can brands communicate

User-generated content and the evolution of influencer marketing
Trust. It’s a short word, but trust plays a pivotal role in consumers’ purchasing decisions. In 2020, Edelman’s annual Trust Barometer found that 70% of

THE SOCIAL PROOF PHENOMENON: DEFINITION, EXAMPLES AND MARKETING STRATEGY
Social proof is without a doubt one of the most powerful phenomena that you can tap into as a marketer. It builds trust in your

Social Jam – Ireland’s First UGC Platform
Social Jam is Ireland’s first and only UGC platform, here to provide impactful content for e-commerce pages, social media, paid advertising, websites, digital display screens,

COMMUNITY MARKETING IS HERE TO HELP YOU HARNESS THE POWER OF THE CREATOR ECONOMY
The formation and growth of the Creator Economy have fundamentally changed the way the public engages with media and advertising. The Creator Economy points to