EARNED MEDIA FOR PERSONAL CARE BRANDS
Licensed user-generated content to build trust between your FMCG/CPG brand and audience and increase engagement to drive more sales.
7 REASONS WHY YOU
NEED A BRAND COMMUNITY
Download our latest guide to discover the 10 supporting stats that you simply can’t afford to ignore.
LICENSED PERSONAL CARE UGC TO CONNECT WITH YOUR AUDIENCE
There are over 340 million beauty related posts on Instagram alone. Find the social posts and content about your brand and create licensed user-generated content to create an authentic brand your audience wants to engage with and trust.
WHAT YOU CAN ACHIEVE WITH Social Jam
ITV chose Miappi to help launch The People’s Ad Break, an intuitive UGC campaign that made the general public part of the ad break, during prime time television. The idea was led by ITV’s in-house production team who were looking at ways to get their brand partners on screen at a time when shooting footage for television commercials was easier said than done.
70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.
In November 2018, Miappi helped Sprite to encourage young voters to vocalise their political opinions in the midterm elections using the hashtag #getvocal. Knowing how important the youth vote would be to the campaign, Sprite directly targeted 18-30s using influences such as LeBron James and popular hip-hop artists.
WHY CHOOSE MIAPPI FOR PERSONAL CARE UGC
Expert guidance on how to get the most from your user-generated content strategy and align it with your overarching content and marketing strategy for maximum effect.
Go one step further and connect with the individuality behind your UGC with Miappi Community. Nurture collaborative relationships that will yield even more authentic content.
45% of beauty buyers look for consumer reviews before they purchase anything.
– Oracle’s Socially Driven Report
SOME OF OUR CLIENTS
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