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Social Jam Instagram Feed

How to embed an Instagram feed on your website

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  1. Why should I embed Instagram feeds on my website?
  2. How to embed Instagram Feeds for free
  3. Do you need permission to embed Instagram posts on your website?
  4. Integration with your eCommerce platform
  5. Match the look and feel of your site
  6. Make your Instagram feed ‘shoppable’
  7. Increase conversions and engagement by displaying customer content in your feed
  8. Embed Instagram feeds everywhere

How to embed an Instagram feed on your website

Anybody who has an online presence is on the Instagram train at this point – and for good reason. Brands and companies on Instagram see an increase of follower growth of 6%-8% month-by-month. And with how long people already spend on Instagram (daily average is 29 minutes, it’s a disservice not to take your piece of the pie. Read on to find out how to embed your Instagram feed into your website and quickly boost both engagement and conversions.

Why should I embed Instagram feeds on my website?

There are a wide array of different reasons why you should embed Instagram posts on your site. Integrating User Generated Content into branding via a User Generated Content Platform has been proven to build a more trusting relationship between marketer and consumer as social media images of a product become a form of social proof that verifies a brand. Sharing Instagram content created by consumers on a site helps to build rapport with them as they can see themselves reflected in the content.

If you embed an Instagram feed onto your website, you can keep a user engaged on the page longer, reducing the page’s bounce rate, as there is a consistent stream of content for them to be absorbed in. Moreover, the customers that do not follow you on Instagram just yet, will be more likely to follow your page if you embed an Instagram feed and therefore stay in touch with your brand’s latest content and products.

Embedded Instagram feeds are customizable as well, meaning that brands can moderate the content they choose to share, which in turn can align with a particular strategic aesthetic, campaign, or message. Feeds can also be categorised by hashtags, which becomes a neat way to organise product content and can encourage customers to share their own images featuring your product accompanied by the relevant hashtag.