Drive organic growth by building and nurturing a community of brand advocates.
In an age where the consumer wants it real, how can brands communicate authentically? The answer lies in community marketing. A customer-centric approach that leverages the voice and the passion from existing customers and like-minded individuals to help grow your brand organically.
We’ve built Social Jam Community, a powerful and unique platform designed to help you build a brand community of superfans that can be nurtured, briefed and ultimately leads to increased levels of UGC and word-of-mouth sales.
Dove’s successful collaboration with Miappi to amplify the voice of ‘Handraisers’
Dove has taken action with Social Jam, Getty Images and Girlgaze to create Project #ShowUs – a project designed to change beauty stereotypes.
Project #ShowUs invites individuals in 15 different markets to upload their image and story directly to campaign websites via a Social Jam powered form.
The resulting content and PII lets Dove identify individuals whose stories resonate most closely with the campaign values.
Recruit handraisers via Social Jam powered form
Curate submissions in the Social Jam platform
Pair handraisers with Girlgaze photographers
Imagery is made available on Getty Images
Social Jam is unique among community platforms in its ability to recruit creatives based on their existing presence on social media. You no longer have to rely on consumers finding a third-party app before they find you. Instead, we tap into existing conversations through our social listening capabilities, cutting out the middleman and putting brands in direct contact with consumers who have something meaningful to contribute to the conversation.
Collaborate & Create
Once you’ve invited people to your community, you can speak to your members one-on-one or as a group. Run surveys to find out what they think of your new products and services. Invite members to create campaign relevant new content and reward them for their hard work in ways you think is appropriate.
Curate & Approve
The new assets created by your community can be filtered and managed. Shortlisted content can be used in your future marketing campaigns – published directly from Social Jam into channels including brand websites, ecommerce, social media and retail, or exported for use on other platforms in your marketing stack.
With Social Jam, you can find, licence and publish the best user-generated content. With Social Jam Community, you can now identify the individuals behind that content and build communities of people who love your brand and its values.
Use Social Jam to find your most creative, passionate consumers, people who you can collaborate with in order to produce great content for years to come.