ADVERTISING & ROI – HOW DOES YOUR DIGITAL CHANNEL MIX STACK UP IN 2022?

How are you spending your advertising budget in 2022? Which channel or partnership brings you the best ROI? According to the Digital 2022 report, 2021 global social media advertising spend was at (USD) $154B and almost an entire third (33.1%) of the total global digital ad spend came from social media. With global advertising spend expected to […]

IS YOUTUBE GAINING ON TIKTOK IN THE SHORTS VIDEO RACE?

Youtube has the highest reach with 2.53B surpassing Meta itself according to the Digital 2022 report. The video giant also says it is “gaining on TikTok in the short-video race” with more than 1.5 billion people watching YouTube Shorts every month.  In our experience Youtube is one of the most underrated platforms being used by Marketers today, it […]

LINKEDIN HAS FINALLY LAUNCHED LINKEDIN BUSINESS MANAGER!!

The wait is over, LinkedIn has finally launched LinkedIn Business Manager as part of their a new approach to B2B marketing, making B2B all that it can be. What does this mean for us marketers? You will be able to: View and manage teams, ad accounts, pages, and business partners from the central dashboard. Easier management and control […]

TIKTOK IS STILL GROWING

TikTok is still growing and there is no sign of this rapid rise stopping!  According to Data Reportal Digital 2022, the latest figures reveal worldwide ad reach of 885 million. “That 885 million figure is 60 million higher than the number we reported in our October report, suggesting that TikTok has been adding an average of […]

ECOMMERCE TRENDS FOR 2022

ECommerce Trends for 2022 – Are these still frontrunners? Or, are more emerging? With sales made through social channels expected to grow to 3.37 trillion dollars by 2028, compared to the 475 billion made in 2021, it is prime time for brands to be proactive about growth via social media. If you are keen to continue driving growth, talk […]

META NEW PRODUCTS

Meta just launched a number of new products that could be useful, especially if you’re working in e-commerce. On May 19th 2022, Meta held their first messaging conference, Conversations 2022, sharing their new product investments that will enable businesses of all sizes to use messaging right now to: Start conversations with customers. Scale through conversations. Delight customers with […]