COMMUNITY PLATFORM

Drive organic growth by building and nurturing a community of brand advocates. In an age where the consumer wants it real, how can brands communicate authentically? The answer lies in community marketing. A customer-centric approach that leverages the voice and the passion from existing customers and like-minded individuals to help grow your brand organically.  We’ve […]

User-generated content and the evolution of influencer marketing

Trust. It’s a short word, but trust plays a pivotal role in consumers’ purchasing decisions. In 2020, Edelman’s annual Trust Barometer found that 70% of consumers believe being able to trust a brand is more important today than ever. But building trust is no easy task. Consumers are becoming more critical of brands’ ethics and […]

THE SOCIAL PROOF PHENOMENON: DEFINITION, EXAMPLES AND MARKETING STRATEGY

Social proof is without a doubt one of the most powerful phenomena that you can tap into as a marketer. It builds trust in your brand and its products, boosts sales and conversion rates and can dramatically increase the reach of both your brand and its marketing campaigns. That said, social proof is also often […]

Social Jam – Ireland’s First UGC Platform

Social Jam is Ireland’s first and only UGC platform, here to provide impactful content for e-commerce pages, social media, paid advertising, websites, digital display screens, and more!! But first, some of you may ask What is UGC and why should I use UGC? What is UGC? UGC, short for user-generated content is content centred around […]

COMMUNITY MARKETING IS HERE TO HELP YOU HARNESS THE POWER OF THE CREATOR ECONOMY

The formation and growth of the Creator Economy have fundamentally changed the way the public engages with media and advertising. The Creator Economy points to a boom in the number of people experimenting with creative expression in online spaces. Social media has facilitated this growth, bringing about a desire for authenticity in media which has […]

How brand messaging fatigue is setting in, and what you can do about it

 Picture the scene. You’ve been working from home for two months now. Groundhog Day is not just a film anymore, it’s a way of life. So, after yet another day of awkward zoom meetings, emails, and refreshing the Coronavirus blog of doom on a popular newspaper website, it’s natural to want to switch on the […]

5 AUTHENTIC WAYS TO USE BRAND INFLUENCER MARKETING

What are brand influencers, and how can involving them in your marketing help make your campaigns more authentic?  Authenticity is essential for all marketing in 2021. A business can’t expect to grow without considering whether its brand values, marketing, and day-to-day practices are compatible with society. Creating an authentic brand experience can be the difference […]

10 BEST USER-GENERATED CONTENT MARKETING EXAMPLES

Brands can’t get enough of marketing with user-generated content. We have compiled a list of the 10 best user-generated content marketing examples to help inspire your next people-powered campaign. User-generated content is big business, and there’s a reason for that. It’s popular amongst consumers and brands alike because it helps customer engagement as it gives […]

USER-GENERATED CONTENT AND THE EVOLUTION OF INFLUENCER MARKETING

Trust. It’s a short word, but trust plays a pivotal role in consumers’ purchasing decisions. In 2020, Edelman’s annual Trust Barometer found that 70% of consumers believe being able to trust a brand is more important today than ever. But building trust is no easy task. Consumers are becoming more critical of brands’ ethics and […]

INSTAGRAM USER-GENERATED CONTENT MARKETING IN 2021

How consumer brands can successfully leverage Instagram user-generated content to boost engagement and sales.  Instagram has become a huge hit with many consumer brands, mostly because that’s where the vast majority of consumers’ attention lies. The app successfully captivates its users, with endless streams of photos and short form video that is fine tuned based […]